My Situation I’m going with a new format for this specific book review. I’m reviewing Lean Analytics through the story of why I read this book and the impact its had on me. Last year I started this book review site because I devour a ton of books and I really believe that entrepreneurial […]
Ideas To Help You ‘Run Before You Walk’
2 Reasons To Read This Book: Identifies and provides remedies for many of the hurdles a new entrepreneur or small business owner may face Provides a new definition of the SMART acronym as a technique for success specifically for entrepreneurs and small business owners 1 Reason This Book May Not Be Right For You: […]
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‘Running Lean’ Is The Most Practical Book On The Lean Startup Method
5 Reasons To Read This Book: The best book for turning The Lean Startup theory into practical reality A step-by-step, simple, action-oriented blueprint for moving from an initial business idea to taking action Introduces you to the Lean Canvas, a 1-page business model template that replaces the traditional 80-page business plan Includes exit criteria […]
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‘Lean UX’ Can Propel You Ahead Of Your Competitors In Product Design
4 Reasons To Buy This Book: Lean UX is the latest advancement in the evolution of product design The method allows your product design team to compete with companies who have shorter cycle times Book is a quick read at only 124 pages, but filled with actionable advice; no filler text Recommended for interaction […]
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‘The Lean Entrepreneur’ Provides New Tactics For The Lean Startup
3 Reasons To Buy This Book: Provides new tactics for practical application of Lean Startup theory Focused advice on how to segment the market, create a Value Stream, interact with customers, and create experiments Over two dozen case studies of successful Lean Startups 2 Reasons This Book May Not Be Right For You: Advice […]
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Repair Your Small Business With ‘Duct Tape Marketing’
Update on 02/16/2013: On Feb 16th, the author of Duct Tape Marketing, John Jantsch sent this message to his 75,000 followers on Twitter. Thank you, John! The Review According to my favorite source, Wikipedia, duct tape is…“commonly used in situations that require a strong, flexible, and very sticky tape”. If your small business needs a […]
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Scientists Now Have A Formula For Promoting Their Research In ‘Marketing For Scientists’
A special note from Kevin Kauzlaric: This marketing book review will gratify scientists who are entrepreneurs! This has to be one of the best marketing books for scientists, if not the only one. However, this review was not written by me, but by Elyse Bolterstein, my wife and a scientist at Tufts University. I purchased […]
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Are You Bad At Creating Ideas? Learn How To Be An ‘Idea Hunter’
5 Reasons to Buy this Book: Learn how to capture, organize, and grow ideas into tangible output Provides help thinking through your Big Gig in life—the “steering wheel of your interest and curiosity” Learn how to create a personal platform of observation for finding high-value ideas Receive a self-diagnostic tool for evaluating your progress […]
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‘Steal Like An Artist’ To Generate Business Ideas
3 Reasons to Buy this Book: It’s an inspirational book you can read in one sitting! Cool, fun book design and illustrations Great book to put on your coffee table for guests to browse 1 Reason Not to Buy this Book: No scientifically-validated methods for creativity found here—-principles are based purely on author’s work […]
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‘Inbound Marketing’ Will Get You Found Online
5 Reasons to Buy this Book: “26 Tips from the Trenches for Startups”—startup marketing advice from the authors’ experience Thorough web marketing advice for beginners Guide to creating compelling calls-to-action (CTA’s) on your website Framework for hiring and developing Inbound Marketing employees (authors call this DARC) Summary “to-dos” at the end of each chapter to […]
