A Digital Marketing and Measurement Model for an eCommerce Company

After a five month absence from writing, I’m finally back to adding content around innovation and developing an entrepreneurial mindset. My wife and I made a permanent move from Boston to Chicago and this has been the focus of my time for the past several months.

Now back to a stable schedule, I’ve decided to continue adding content on this site but also update the focus of my site to now include digital analytics. This is a top interest of mine and I think this can blend well with the other topics I write about.

Now on to my discussion about creating a digital marketing and measurement model for an ecommerce company….

Creating a Digital Marketing and Measurement Model for an eCommerce company

After starting a humidor ecommerce business several months ago, I recently decided to create a Digital Marketing and Measurement Model in order to provide clarity around the marketing activities I need to undertake in the months ahead. I was inspired by Avinash Kaushik’s post here about how to create a Digital Marketing and Measurement Model for improving your digital marketing campaigns and the web analytics used to measure the mechanics of the campaigns. The process involves these 5 steps: [Continue reading]

Faisal Hoque’s New Book For Innovators & Entrepreneurs: ‘EVERYTHING CONNECTS’

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A Conversation With Faisal Hoque... This week I had the opportunity to interview author Faisal Hoque about his new book for innovators and entrepreneurs called, EVERYTHING CONNECTS:  How To Transform And Lead In The Age Of Creativity, Innovation, … [Continue reading]