If you have a traditional small business and have been stuck in a rut with regards to performance, you’ll enjoy this read below. Jamie Gerdsen has provided a manual for keeping your small business from becoming one of those “undead” companies out there. Check out this entertaining interview by reading on…
Q: Jamie, what inspired you to write Zombies Ate My Business: How To Keep Your Traditional Business From Becoming One Of The Undead?
A: I want to be the voice of reason, culture, and innovation for traditional / Main Street businesses. As CEO of Apollo Home in Cincinnati, I noticed that year in and year out, the employees at my company were the same, the services we offered were the same, the products we installed were the same, and the customers we served were the same.
With so much sameness, you can see how it’s easy to get lulled into a comforting routine. Before you know it, your whole business is, well, kind of zombie-like. I wanted to write this book to help other companies so they can avoid becoming one of the walking dead.
Q: Could you give us a quick high-level summary of your background?
A: As CEO of Apollo Home in Cincinnati, I completed changed the culture of my company resulting in growth, customers served, and employees hired. I am a noted speaker and author, and have held leadership positions within the Entrepreneur’s Organization. I am in demand on service boards, and have been part of Forty Under 40, and Leadership Cincinnati; I am also a 2 time finalist for EY entrepreneur of the year. Apollo has been named one of the best places to work three years in a row by the Cincinnati Enquirer.
Q: Delving into your book now, who would benefit most from your book?
A: I define traditional / Main Street businesses as mainstay enterprises: dry cleaners, auto parts supply stores, gas stations, HVAC companies, florists, bakeries, bagel stores, plumbers, delis, etc. You get the idea.
Q: You have a chapter titled “Becoming a Zombie Hunter”. Can you explain exactly why this chapter is an important one to read?
A: Becoming a zombie hunter is one of the most important executive tasks – and this chapter explains why [Continue reading]