After a five month absence from writing, I’m finally back to adding content around innovation and developing an entrepreneurial mindset. My wife and I made a permanent move from Boston to Chicago and this has been the focus of my time for the past several months.
Now back to a stable schedule, I’ve decided to continue adding content on this site but also update the focus of my site to now include digital analytics. This is a top interest of mine and I think this can blend well with the other topics I write about.
Now on to my discussion about creating a digital marketing and measurement model for an ecommerce company….
Creating a Digital Marketing and Measurement Model for an eCommerce company
After starting a humidor ecommerce business several months ago, I recently decided to create a Digital Marketing and Measurement Model in order to provide clarity around the marketing activities I need to undertake in the months ahead. I was inspired by Avinash Kaushik’s post here about how to create a Digital Marketing and Measurement Model for improving your digital marketing campaigns and the web analytics used to measure the mechanics of the campaigns. The process involves these 5 steps: [Continue reading]