Here is a scientific approach to website optimization that can empower you with a rigorous problem-solving framework and mind-set to maximize your efforts! After recently reading the book, Web Analytics Action Hero, I created a summary of some of the approaches the author presents. The big takeaway is using the scientific method to web analytics in an efficient and systematic way. This way is called the HEROIC approach by the author, which is used to help you as an analyst answer important questions such as What, Why, and So What of an analysis. I put the below visual together to coalesce the information found in the book. You could also use it as a reminder of important steps you’ll likely have to go through when taking on a new website optimization project.
The above framework was adapted from the book, Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
Would you like a copy of the Website Optimization framework?
Sign up for my newsletter below and I will send a copy in a Word doc to you! You can edit and improvise on as you see fit. Then hang it up i your office for a great reminder of steps you’ll likely have to go through in your next website optimization project.