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Guide To Books On Innovation And Entrepreneurship

An interactive guide that helps you choose the best books for becoming innovative or entrepreneurial. This table summarizes the key takeaways or benefits of each book so you know which one to read at this time in your life, for just-in-time-learning (JITL).

Book
Cover		TitleCateg.Why ReadAmazon
Reviews		My
Review		Author(s)Pub.
Date
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great CompanyThe Startup Owner's Manual: The Step-By-Step Guide for Building a Great CompanyStartups
  • Step-by-step instructions on how to start a business
  • Checklists for knowing when you’ve completed each stage
  • Distinct instructions for physical products vs. web/mobile products
  • Recommended ‘paths’ for reading the book depending on your situation
    		• Amazon.com reviewsKevin Kauzlaric reviewBlank, Steve & Bob Dorf2012/03/01
    Running Lean by Ash MauryaRunning Lean: Iterate from Plan A to a Plan That WorksStartups
  • The best book for turning The Lean Startup theory into practical reality
  • A step-by-step, simple, action-oriented blueprint for moving from an initial business idea to taking action
  • Introduces you to the Lean Canvas, a 1-page business model template that replaces the traditional 80-page business plan
  • Proven interview scripts for testing your assumptions about the marketplace problems and solutions you’ve identified
    		• Amazon.com reviewsKevin Kauzlaric reviewMaurya, Ash2012/03/06
    The Idea Hunter: How to Find the Best Ideas and Make them HappenThe Idea Hunter: How to Find the Best Ideas and Make them HappenGenerating Ideas
  • Learn how to capture, organize, and grow ideas into tangible output
  • Provides help thinking through your Big Gig in life—the “steering wheel of your interest and curiosity”
  • Learn how to create a personal platform of observation for finding high-value ideas
  • Receive a self-diagnostic tool for evaluating your progress as an Idea Hunter and a guide to creating your Idea Portfolio

    		• Amazon.com reviewsKevin Kauzlaric reviewBoynton, Andy & Bill Fischer2011/04/26
    The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesThe Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesStartups
  • Understand Eric Ries’ personal story behind developing the Lean Startup philosophy
  • Learn core, big-picture principles such as Innovation Accounting, Build-Measure-Learn, and Validated Learning
  • Find out how a startup can replace useless vanity metrics with metrics that actually measure success
    		• Amazon.com reviewsKevin Kauzlaric reviewRies, Eric2011/09/13
    Lean Analytics by Alistair Croll and Benjamin YoskovitzLean Analytics: Use Data to Build a Better Startup FasterStartups
  • Learn what metrics a startup should be using
  • Learn how the One Metric That Matters (OMTM) will transform your business
    		• Amazon.com reviewsKevin Kauzlaric reviewCroll, Alistair and Benjamin Yoskovitz2013/03/18
    The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite EntrepreneursThe Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite EntrepreneursStartups
  • You can start a business with some enhanced knowledge or improve your current startup with these practical tips
  • The tips in the book were used by the author to build a multi-million dollar marketing company by his early 30′s
  • Contains practical suggestions, not high-level theories
  • If you’re a young entrepreneur, you’ll relate to these stories and be alerted to avoid the mistakes the author made
    		• Amazon.com reviewsKevin Kauzlaric reviewJohnson, Kevin D.2013/01/22
    Lean UX: Applying Lean Principles to Improve User ExperienceLean UX: Applying Lean Principles to Improve User ExperienceMarketing
  • Lean UX is the latest advancement in the evolution of product design
  • The method allows your product design team to compete with companies who have shorter cycle times
  • Recommended for interaction designers, product managers, developers, and managers concerned about great user-experiences
    		• Amazon.com reviewsKevin Kauzlaric reviewGothelf, Jeff & Josh Seiden2013/03/08
    The Power Of Starting Something StupidThe Power Of Starting Something StupidStartups
  • Helps you determine if your “stupid idea” is actually a smart idea
  • Learn to overcome the three biggest excuses for not starting your idea now: “I need more time/experience/money”
  • Learn to break down your lofty big-picture idea into small projects that give your idea legs to begin walking
    		• Amazon.com reviewsKevin Kauzlaric reviewNorton, Richie2013/03/05
    Conscious Capitalism: Liberating the Heroic Spirit of Business, by John Mackey and Raj SisodiaConscious Capitalism: Liberating the Heroic Spirit of BusinessLeadership
  • Helps entrepreneurs and leaders in startups determine their company’s higher purpose.
  • Provides a vision of capitalism in which profit is a by-product of treating all stakeholders and the environment as ends and not means.
  • Lays out a model of stakeholder integration that makes your conscious business more sustainable than a traditional business.
    		• Amazon.com reviewsKevin Kauzlaric reviewMackey, John & Raj Sisodia2013/01/15
    Women in High Gear: A Guide for Entrepreneurs, On-Rampers, and Aspiring ExecutivesWomen in High Gear: A Guide for Entrepreneurs, On-Rampers, and Aspiring ExecutivesCareer Development
  • Gain a female perspective into being successful in big business or entrepreneurship
  • Read real-life stories of successful women entrepreneurs, not academic prescriptions for success
    		• Amazon.com reviewsKevin Kauzlaric reviewGallaher, Anne Deeter & Amy D. Howell2013/03/13
    Steal Like an Artist: 10 Things Nobody Told You About Being CreativeSteal Like an Artist: 10 Things Nobody Told You About Being CreativeGenerating Ideas
  • It’s an inspirational book you can read in one sitting!
  • Cool, fun book design and illustrations
  • Great book to put on your coffee table for guests to browse
    		• Amazon.com reviewsKevin Kauzlaric reviewKleon, Austin2012/02/28
    The New Entrepreneurial LeaderThe New Entrepreneurial Leader: Developing Leaders Who Shape Social and Economic OpportunityLeadership
  • Learn the three principles of entrepreneurial leadership
  • Compelling case studies
    		• Amazon.com reviewsKevin Kauzlaric reviewGreenberg, Danna and Kate McKone-Sweet2011/09/07
    The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt MarketsThe Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt MarketsStartups
  • Provides new tactics for practical application of Lean Startup theory
  • Focused advice on how to segment the market, create a Value Stream, interact with customers, and create experiments
  • Over two dozen case studies of successful Lean Startups
    		• Amazon.com reviewsKevin Kauzlaric reviewCooper, Brant & Patrick Vlaskovits2013/02/26
    Entrepreneur's Notebook: Practical Advice for Starting a New Business VentureEntrepreneur's Notebook: Practical Advice for Starting a New Business VentureStartups
  • seasoned advice on how to attract and choose the right co-founders, lawyers, and other partners for your venture
  • This is a must-read for the newbie-entrepreneur!
    		• Amazon.com reviewsKevin Kauzlaric reviewGold, Steve2012/11/25
    Marketing for Scientists: How to Shine in Tough TimesMarketing for Scientists: How to Shine in Tough TimesMarketing
  • Good, clear advice on how to promote your research
  • Tips on building relationships with others in the scientific community
  • Recommendations for putting your research on a funding agency’s radar

    		• Amazon.com reviewsKevin Kauzlaric reviewKuchner, Marc J.2011/11/15
    This Machine Kills Secrets: How WikiLeakers, Cypherpunks, and Hacktivists Aim to Free the World's InformationThis Machine Kills Secrets: How WikiLeakers, Cypherpunks, and Hacktivists Aim to Free the World's InformationInnovation
  • Learn the who, what, why, when and where of now famous people who’ve leaked information
  • Enjoy fascinating stories that are woven throughout the book about cryptographers and cypherpunks
  • Get new ideas for an entrepreneurial venture in software related to privacy, cryptography, or anonymity
    		• Amazon.com reviewsKevin Kauzlaric reviewGreenberg, Andy2012/09/13
    Duct Tape Marketing: The World's Most Practical Small Business Marketing GuideDuct Tape Marketing: The World's Most Practical Small Business Marketing GuideMarketing
  • Treats marketing as a complete system
  • Equal focus on marketing strategy and marketing tactics
  • Detailed advice and examples for creating your toolkit of marketing materials
  • Advice is crafted for small businesses that have operated for multiple years but now want to focus on improving their marketing
    		• Amazon.com reviewsKevin Kauzlaric reviewJantsch, John2008/05/13
    Outsmarting Google: SEO Secrets to Winning New BusinessOutsmarting Google: SEO Secrets to Winning New BusinessMarketing
  • Reading the first two chapters will transform you from a novice- to an intermediate-user in knowing how to rank well in Google search results
  • You’re given specific strategies to rank at the top of Google search results
  • You’ll learn how to simultaneously rank well in Bing/Yahoo! which has a unique audience of elderly people & digital pros
    		• Amazon.com reviewsKevin Kauzlaric reviewBailyn, Evan2011/03/28
    Inbound Marketing: Get Found Using Google, Social Media, and BlogsInbound Marketing: Get Found Using Google, Social Media, and BlogsMarketing
  • “26 Tips from the Trenches for Startups”—startup marketing advice from the authors’ experience
  • Thorough web marketing advice for beginners
  • Guide to creating compelling calls-to-action (CTA’s) on your website
    		• Amazon.com reviewsKevin Kauzlaric reviewHalligan, Brian & Dharmesh Shah2009/10/19

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    Disclosure

    I participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn commissions by linking to Amazon. This simply means that whenever you buy a book on Amazon from a link on here, I get a small percentage of its price that helps offset a fraction of what it takes to maintain this site, and is very much appreciated!

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