2 Reasons To Read This Book: Gain a female perspective into being successful in big business or entrepreneurship Read real-life stories of successful women entrepreneurs, not academic prescriptions for success Background Two divergent paths. One goal. This book is a combination of the life stories of entrepreneurs & small business owners Anne Deeter Gallaher and […]
Scientists Now Have A Formula For Promoting Their Research In ‘Marketing For Scientists’
A special note from Kevin Kauzlaric: This marketing book review will gratify scientists who are entrepreneurs! This has to be one of the best marketing books for scientists, if not the only one. However, this review was not written by me, but by Elyse Bolterstein, my wife and a scientist at Tufts University. I purchased […]